The Results

To build a strong social media presence from the ground up, we developed an in-depth strategy for Instagram and Facebook focused on gaining awareness and establishing trust with a new audience. Since the account had minimal traction at the start, our initial efforts centered on attracting followers and building genuine relationships through consistent, value-driven content.

We crafted posts that not only highlighted stunning hair transformations but also showcased the salon’s personality and provided helpful hair education. This balance of beauty, authenticity, and expertise helped us create a well-rounded online presence that resonated with both new and returning clients.

We also strategically planned and executed content shoots, ensuring each photo and video aligned with our overall goals and captured the experience of visiting the salon. Through consistent strategy, intentional storytelling, and high-quality visuals, we strengthened brand awareness, improved engagement, and built a vibrant social media presence that supported the salon’s continued growth.